Web Marketing

Lots of people do it nowadays. But back in 1994/ 5, as the yb² project we may have been the first outfit in the UK to insist that we were doing web marketing, not web designing.

That's because we had experience in contexts of industry and commerce, and charity and education, and had a keen perception that organisations had already done most of their design and corporate-identity work – what they wanted from the web, was a mechanism for getting a message across.

Use the technology – don't let it drive your business.

Technology is not the Issue

In our web work, we're not technologists - not really. Which is to say, that we believe that you will not be very interested in the technology that drives your site – you just want to deliver content and get your message across.

That at any rate, is the approach we have always taken to web design – the medium is not necessarily the message.

You decide the message, because it's your company. It's our job to deliver it.